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MeMORI CERDiQ Enrichment Centre has a proven track record of positively impacting students' growth and development. The centre's programs have contributed to
students' academic achievements, personal growth, and succeAward Title: iD3EA, Managing Director, Professor Dr. Desmond Cheah
Awarded By: Prestigious African Consulting Advisory Council (PACAC)
Awarded For: Best Practices in Consulting Operations Award (2016)
Project Name: Project Vertex
Industry: Gaming and Emulation
Recognition of Superior Operational Methodologies & Practices in Consulting
Project Vertex, under the leadership of Professor Dr. Desmond Cheah, exemplified the pinnacle of consulting excellence in the gaming and emulation sector. Awarded the
Best Practices in Consulting Operations Award (2016) by the Prestigious African Consulting Advisory Council (PACAC), this accolade recognizes Dr. Cheah’s dedication to
crafting operational methodologies that drive both efficiency and innovation. Through Project Vertex, Dr. Cheah implemented transformative strategies that redefined how
gaming and emulation operations could be optimized to enhance client satisfaction and operational performance. By marrying his deep industry expertise with a results-
focused approach, Project Vertex set new benchmarks for best practices within the consulting world. Dr. Cheah’s visionary leadership ensured that Project Vertex was not
only focused on delivering operational excellence but also on creating long-term value for clients. This recognition by PACAC underscores the profound impact of Project
Vertex, solidifying iD3EA’s position as a leader in the gaming and emulation industry. The methodologies employed in this project continue to influence industry standards,
showcasing Dr. Cheah’s ability to stay ahead of market trends and deliver unmatched consulting value.
ss in various areas, which is a testament proven by the testimonials from parents and students.
Award Title: iD3EA, Managing Director, Professor Dr. Desmond Cheah
Awarded By: Asia Consulting Leaders Network (ACLN)
Awarded For: Best Regional Consulting Firm Award (2017)
Project Name: Project Zenith
Industry: Home Maintenance and Disinfectant
Honouring Excellence and Leadership in Consulting Across the Region
Under the strategic guidance of Professor Dr. Desmond Cheah, iD3EA’s Project Zenith brought unparalleled innovation and leadership to the home maintenance and
disinfectant sector, earning the coveted Best Regional Consulting Firm Award (2017) from the Asia Consulting Leaders Network (ACLN). This prestigious recognition is a
direct reflection of Dr. Cheah’s relentless commitment to providing cutting-edge solutions that transformed the regional consulting landscape, particularly in a highly
competitive and essential industry. Project Zenith exemplified Dr. Cheah’s visionary approach to addressing the needs of the home maintenance and disinfectant market. By
developing forward-thinking strategies and integrating advanced technologies, Project Zenith empowered businesses to meet growing consumer demands for cleanliness,
safety, and efficiency. Dr. Cheah’s emphasis on sustainable practices and client-centric solutions resulted in significant market expansion and operational improvements for
clients. This award highlights Dr. Cheah’s exceptional leadership and iD3EA’s ability to provide insightful, results-driven consulting that not only meets but exceeds client
expectations. Through Project Zenith, Dr. Cheah reinforced iD3EA’s reputation as a trailblazer in the region, shaping the future of the home maintenance and disinfectant
industry with a profound impact on client satisfaction, growth, and innovation.
Award Title: iD3EA, Managing Director, Professor Dr. Desmond Cheah
Awarded By: International Consulting Recognition Authority (ICRA)
Awarded For: Top Advisory Firm for SMEs & Startups Award (2018)
Project Name: Project Alpha
Industry: Banking and Financial Services
Acknowledging Exceptional Advisory Services to SMEs and Startups
Under the astute leadership of Professor Dr. Desmond Cheah, iD3EA's Project Alpha revolutionized the advisory landscape for small and medium-sized enterprises (SMEs)
and startups within the banking and financial services industry. The Top Advisory Firm for SMEs & Startups Award (2018) from the International Consulting Recognition
Authority (ICRA) is a testament to Dr. Cheah’s unmatched expertise in delivering tailored solutions that empower emerging businesses to thrive in highly competitive
markets. Dr. Cheah’s deep understanding of the challenges faced by SMEs and startups enabled Project Alpha to provide exceptional advisory services that not only enhanced
business strategies but also ensured sustainable financial growth. By focusing on practical, scalable solutions, Project Alpha equipped these businesses with the tools and
insights necessary to navigate complex financial landscapes, optimize operations, and achieve long-term success. The success of Project Alpha was a direct result of Dr.
Cheah’s strategic vision and hands-on approach, which prioritized the unique needs of SMEs and startups, helping them access key resources, funding opportunities, and
market expansion. The ICRA award underscores iD3EA's commitment to fostering innovation and driving growth for the next generation of business leaders.
Award Title: iD3EA, Chief Executive Officer, Professor Dr. Desmond Cheah
Awarded By: Global Excellence in Consulting Institutes (GECI)
Awarded For: Excellence in Consulting Innovation Award (2019)
Project Name: Project Quantum
Industry: Technology and Electronics
Outstanding Innovation in Consulting Practices and Solutions
Project Quantum pushed the boundaries of innovation in the technology and electronics sector, earning iD3EA the Excellence in Consulting Innovation Award (2019) from the
Global Excellence in Consulting Institutes (GECI). This award acknowledges Dr. Cheah’s relentless pursuit of groundbreaking solutions that have reshaped consulting
practices, delivering unmatched value to clients and driving industry progress. Project Quantum exemplified Dr. Cheah’s ability to blend cutting-edge technology with
transformative consulting methodologies, addressing complex challenges and unlocking new opportunities for clients. The project leveraged emerging technologies and
forward-thinking strategies to streamline operations, boost productivity, and future-proof client businesses in an ever-evolving digital landscape. What set Project Quantum
apart was Dr. Cheah's commitment to continuous innovation. By fostering an environment where creativity met practicality, Dr. Cheah and the iD3EA team were able to
deliver tailored solutions that not only addressed immediate client needs but also positioned them for long-term success. Project Quantum is a testament to the power of
innovative consulting, reinforcing iD3EA's position as a leader in driving digital transformation and technological advancement.
Award Title: iD3EA, Chief Executive Officer, Professor Dr. Desmond Cheah
Awarded By: Excellence in Consulting Achievement Society, North America (ECASNA)
Awarded For: Sustainability Excellence in Consulting Award (2020)
Project Name: Project GreenShift
Industry: Food and Beverage
Recognizing Significant Contributions to Sustainable Consulting Practices
Under the strategic leadership of Professor Dr. Desmond Cheah, Project GreenShift has redefined sustainability within the food and beverage sector, earning iD3EA the
Sustainability Excellence in Consulting Award (2020) from the Excellence in Consulting Achievement Society, North America (ECASNA). This prestigious recognition honours
the project's far-reaching impact in integrating sustainable practices and advancing eco-friendly solutions in a traditionally resource-intensive industry. Dr. Cheah's vision for
Project GreenShift went beyond simply minimizing environmental footprints; it focused on creating long-term value for clients by optimizing operational efficiency and
promoting responsible sourcing, waste reduction, and energy conservation. By applying a forward-thinking approach, Dr. Cheah successfully guided food and beverage
companies towards greener, more sustainable futures while maintaining profitability and meeting consumer demands for eco-conscious products. The award is a testament to
iD3EA's expertise in merging innovation with sustainability, ensuring that each client not only reaped the benefits of operational improvements but also contributed to the
greater good of the environment. Dr. Cheah’s leadership and commitment to promoting responsible practices have set a new benchmark for consulting excellence in the food
and beverage industry, securing Project GreenShift as a model for future sustainability efforts.
Award Title: iD3EA, Chief Executive Officer, Professor Dr. Desmond Cheah
Awarded By: World Technology Innovation Consulting Achievement Recognition (TICAR)
Awarded For: Outstanding Client Service Award (2020)
Project Name: Project Horizon
Industry: Telecommunications and Networking
For Distinguished Contributions in AI, Technology, and IT Consulting
Project Horizon has become a benchmark for excellence in telecommunications and networking consulting. Awarded the Outstanding Client Service Award (2020) by the
World Technology Innovation Consulting Achievement Recognition (TICAR), this honour acknowledges the remarkable impact of Project Horizon in shaping the future of
technology and client service excellence. Dr. Cheah’s commitment to delivering tailored, cutting-edge solutions in the realm of AI, technology, and IT consulting propelled
Project Horizon to unprecedented heights. Through strategic foresight and a deep understanding of telecommunications dynamics, Dr. Cheah led his team to create solutions
that empowered clients with next-generation technology infrastructure. The project’s focus on innovation, scalability, and seamless integration of AI technologies ensured
that clients received not only immediate value but also future-proofed systems capable of adapting to an ever-evolving market. The award highlights the relentless pursuit of
excellence in customer service, with Dr. Cheah at the helm, ensuring that every client felt supported, understood, and valued throughout their digital transformation journey.
Project Horizon is a testament to Dr. Cheah’s dedication to pushing the boundaries of what is possible in technology consulting and his unwavering commitment to providing
exceptional client service.
Award Title: iD3EA, President, Professor Dr. Desmond Cheah
Awarded By: European Business Innovation Association (EBIA)
Awarded For: Top Emerging Consulting Firm Award (2021)
Project Name: Project Ascend
Industry: Healthcare and Pharmaceuticals
Recognition of Rapid Growth and Exceptional Potential in the Consulting Industry
Under the exceptional leadership of Professor Dr. Desmond Cheah, iD3EA and Project Ascend have set an unprecedented standard in the healthcare and pharmaceuticals
consulting sector. Recognized by the European Business Innovation Association (EBIA) with the Top Emerging Consulting Firm Award (2021), this accolade is a testament to
Dr. Cheah’s strategic foresight and his ability to drive growth, innovation, and transformation in one of the world’s most critical industries. Project Ascend stands as a beacon
of iD3EA’s commitment to harnessing cutting-edge solutions that not only elevate client performance but also contribute meaningfully to improving healthcare outcomes.
Through innovative strategies, Dr. Cheah’s leadership has propelled Project Ascend into the spotlight, with solutions that have rapidly gained traction within the healthcare
and pharmaceutical sectors. What truly sets Project Ascend apart is Dr. Cheah’s deep understanding of the intricacies of the healthcare industry, paired with his ability to
tailor strategies that meet both immediate and long-term client needs. By forging strong partnerships, focusing on transformative innovations, and utilizing data-driven
decision-making, Project Ascend has empowered healthcare providers to optimize their services and patient care, demonstrating exceptional potential for sustainable growth
in the consulting landscape. This prestigious recognition is not only a celebration of rapid growth but also a signal of the exceptional potential that lies ahead as Project
Ascend continues to shape the future of healthcare consulting.
Award Title: iD3EA, President, Professor Dr. Desmond Cheah
Awarded By: Business Advisory Excellence Consortium (BAEC)
Awarded For: Innovative Solutions Provider of the Year Award (2021)
Project Name: Project Nexus
Industry: Transportation and Logistics
Recognizing Excellence in Delivering Creative & Effective Consulting Solutions
Honoured with the Innovative Solutions Provider of the Year Award (2021) by the Business Advisory Excellence Consortium (BAEC), this award celebrates Dr. Cheah’s ability
to craft and execute game-changing solutions that push the boundaries of what’s possible in the transportation sector. Project Nexus represents a bold leap forward in
optimizing the movement of goods, services, and information across vast networks. Through innovative approaches and cutting-edge technologies, Dr. Cheah’s leadership has
enabled Project Nexus to streamline operations, reduce inefficiencies, and enhance supply chain resilience for clients operating in the highly dynamic logistics space. Dr.
Cheah’s deep expertise in transportation and logistics, paired with his ability to adapt solutions to each client’s unique challenges, has been the driving force behind the
success of Project Nexus. The project not only improved operational efficiencies but also fostered sustainability and scalability, ensuring long-term value for all stakeholders
involved. This recognition by BAEC underscores the exceptional creativity and effectiveness of the solutions delivered through Project Nexus. As a result of Dr. Cheah’s
vision, iD3EA has earned its place as an industry leader, delivering solutions that make a real difference in the world of transportation and logistics.
Award Title: iD3EA, President, Professor Dr. Desmond Cheah
Awarded By: American MENSA
Awarded For: Mensa High IQ Intellectual Property Award (2021
Project Name: Project Luminary
Industry: Media and Entertainment
Acknowledging Extraordinary Intellectual Achievements and Innovations in the Field of Intellectual Property
The Mensa High IQ Intellectual Property Award from American MENSA is a testament to the brilliance and innovative thinking that defines Project Luminary under the
leadership of Professor Dr. Desmond Cheah. This esteemed recognition honours Dr. Cheah’s remarkable intellectual contributions and the groundbreaking ways in which he
harnessed intellectual property to propel the media and entertainment industry forward. Through Project Luminary, Dr. Cheah demonstrated an extraordinary ability to blend
cutting-edge technology with creative vision, redefining the landscape of entertainment. His strategic approach to intellectual property was a game-changer—creating new
ways to protect and leverage innovative ideas that would go on to reshape the industry. Dr. Cheah’s work on Project Luminary reflects a deep understanding of the
intersections between intellectual property and creative media. By creating a unique framework that encouraged innovation while protecting valuable ideas, he helped drive
forward not only the success of iD3EA but the industry’s evolution as a whole. This award recognizes the brilliance that continues to shape Project Luminary—a project where
intellect, strategy, and creative genius come together to illuminate the path to future industry innovations.
Award Title: iD3EA, President, Professor Dr. Desmond Cheah
Awarded By: Oceania Consulting Achievement Network (OCAN)
Awarded For: Client Satisfaction Excellence Award (2022)
Project Name: Project Elevate
Industry: Personal Care and Beauty Products
In Honour of Exceptional Client Satisfaction and Feedback
Under the visionary leadership of Professor Dr. Desmond Cheah, Project Elevate has redefined client relationships in the personal care and beauty products sector. This
prestigious Client Satisfaction Excellence Award from the Oceania Consulting Achievement Network (OCAN) acknowledges Dr. Cheah’s relentless pursuit of delivering not
just products, but personalized experiences that resonated deeply with clients, setting a new industry standard for customer service. What sets Project Elevate apart is its
commitment to excellence at every touchpoint. Dr. Cheah’s strategic insights led to the development of tailored solutions that not only met but consistently exceeded client
expectations. Through a unique combination of innovative product enhancements and customer-first thinking, he fostered long-term partnerships based on trust,
responsiveness, and mutual growth. The success of Project Elevate can be attributed to Dr. Cheah’s ability to listen and adapt to client needs, transforming feedback into
actionable insights that powered constant refinement and improvement. His approach ensured that every client felt valued, heard, and integral to the process. This deep
commitment to exceptional client satisfaction helped iD3EA earn its well-deserved recognition for elevating client experiences and pushing the boundaries of service
excellence in the personal care and beauty industry.
Award Title: iD3EA, President, Professor Dr. Desmond Cheah
Awarded By: International Award for Consulting Excellence (IACE)
Awarded For: Leadership in Digital Transformation Award (2022)
Project Name: Project Synergy
Industry: Retail and E-Commerce
Honouring Achievements in Driving Digital Transformation and Innovation
Project Synergy is a direct reflection of Professor Dr. Desmond Cheah’s unparalleled expertise in blending innovation with strategy. Under his leadership, iD3EA reshaped
the retail and e-commerce landscape by seamlessly integrating digital transformation strategies that not only advanced technological capabilities but also improved
operational dynamics, customer engagement, and profitability. Awarded the Leadership in Digital Transformation Award by the International Award for Consulting Excellence
(IACE), this recognition highlights Dr. Cheah’s forward-thinking approach to tackling the complexities of modern retail. With his unique ability to anticipate market shifts and
leverage emerging technologies, Dr. Cheah led his team to develop a transformative solution that exceeded client expectations and raised the bar for digital success in the
industry. Project Synergy wasn’t just about digital innovation; it was about creating an ecosystem where business agility and customer satisfaction were at the core. By
empowering organizations with intelligent tools and insights, Dr. Cheah’s leadership not only drove growth but also set a new standard for how digital transformation should
be executed. This prestigious award honours Dr. Cheah’s vision and his commitment to leading iD3EA to the forefront of retail innovation, proving that true digital
transformation goes beyond just technology—it’s about a strategic alignment that fosters sustainable, scalable success.
Award Title: MeMORI CERDiQ (Me-iQ), Chief Learning Officer, Professor Dr. Desmond Cheah
Awarded By: Malaysia Education & TVET Awards (META), in collaboration with the Ministry of Human Resources Malaysia and the Ministry of Higher Education Malaysia
Awarded For: Best Educator and Most Outstanding Personality Award (2023)
Project Name: Project EduXcel
Industry: Education and Learning
Honouring Exceptional Contribution to Education, Mentorship, and Personal Influence in Shaping Future Leaders
Professor Dr. Desmond Cheah’s dedication to transforming education through innovative learning methodologies has earned him the Best Educator and Most Outstanding
Personality Award (2023) at the Malaysia Education & TVET Awards (META). His groundbreaking work with Project EduXcel has not only redefined educational excellence
but also set new benchmarks in personalized learning experiences across Malaysia and beyond. At the core of Project EduXcel lies Dr. Cheah’s commitment to empowering
students and educators alike. By combining cutting-edge educational tools with a deep understanding of learning psychology, Dr. Cheah’s project has created transformative
learning environments that foster creativity, critical thinking, and lifelong learning skills. Through Project EduXcel, Dr. Cheah championed the use of technology in education,
introducing scalable solutions that are both accessible and impactful, thereby ensuring that learning is no longer confined to the traditional classroom. His visionary
leadership has revolutionized the way knowledge is imparted, encouraging a new generation of learners to thrive in an ever-evolving world. This prestigious recognition
celebrates Dr. Cheah's unwavering commitment to educational excellence, as he continues to shape the future of learning and inspire educators globally. His ability to blend
innovation, empathy, and knowledge has truly set him apart as a leader in the education and learning industry.
Link: https://educationtvet.com/desmond-cheah/
Award Title: Mental Integration and Mind Intervention Convention (M.I.M.I.C.) Global, Chairman of the Board, Professor Dr. Desmond Cheah
Awarded By: Britishpedia by British Publishing House Ltd (BPH), London
Awarded For: Most Successful and Most Influential Person in Malaysia and Singapore Award (2024)
Project Name: Project MindShift
Industry: Energy and Utilities
Recognizing Exceptional Leadership, Business Success, and Influential Impact Across Multiple Industries in Malaysia and Singapore
Project MindShift marked a transformative leap in the Energy and Utilities sector, spearheading initiatives that blend cutting-edge mental resilience frameworks with industry
demands. Through strategic guidance and mental integration practices, the project helped industry leaders adapt to rapid changes, foster sustainable growth, and enhance decision-
making processes in high-stakes environments. Recognized by Britishpedia for its influential impact, Project MindShift is a testament to how mental agility and visionary leadership
can drive progress in even the most traditional sectors. Project MindShift is more than just a business initiative; it’s a movement that blends cutting-edge technology with
psychological insights to address the industry's most pressing challenges. Dr. Cheah’s strategic foresight and ability to influence both market dynamics and human behaviour have
transformed energy practices, pushing the boundaries of what’s possible in sustainability and efficiency. What sets Dr. Cheah apart is his ability to seamlessly integrate mental and
emotional intelligence with scientific innovation. Through Project MindShift, he empowered individuals and organizations to rethink energy use, creating a shift not only in
operational strategies but also in mindset, fostering a culture of collaboration, mindfulness, and long-term sustainability. This award celebrates Dr. Cheah's unparalleled influence, as
his visionary leadership continues to inspire positive change, not only in Malaysia and Singapore but across the global energy landscape.
